Are you using Google Business Profile posts yet?

GBP posts are a powerful way to share updates and get more actions from searchers. This guide covers post types, writing tips, and ready-to-use examples.

📋 Table of contents

1. What are GBP posts?

GBP posts let you publish fresh updates directly from your Google Business Profile. Your posts can appear to users who view your business on Google Search or Google Maps.

📢 Benefits of posting

  • Stand out in search results
  • Share updates for free
  • Drive actions (calls, bookings, purchases)
  • Signal that your business is active

Posting is free and you can publish as often as you like. Treat it like social posting—simple, consistent updates work best.

2. Post types (and when to use each)

GBP offers four main post types. Choose based on your goal.

📝

① Updates

Use: everyday updates and announcements

Visibility: up to ~6 months

Examples: new menu items, staff highlights, hours updates

🎉

② Events

Use: promote events and campaigns

Visibility: until the event ends

Examples: anniversary events, seasonal fairs, workshops

🏷️

③ Offers

Use: discounts and coupons

Visibility: until the offer expires

Examples: first-time discounts, limited-time sales, coupon codes

📦

④ Products

Use: showcase products and services

Visibility: until removed

Examples: menu items, packages, services

Post type CTA buttons Recommended frequency
Updates Learn more, Book, Call, Buy, and more 1–2× / week
Events Learn more, Book, Buy, and more Per event
Offers Redeem offer 1–2× / month
Products Learn more, Book, Buy, and more When you add products

3. How to write effective posts

Basic structure

  1. Hook in the first line: the first ~40 characters matter most
  2. Specific details: what, when, and where
  3. A clear next step: tell readers what to do
  4. A CTA button: Book, Call, Learn more, etc.
150

Recommended length
(~150–300 characters)

1

One post, one message

📸

Use an image

🔘

Set a CTA button

Writing tips

  • Hook them early: write a strong first line
  • Use emojis in moderation: improve scannability
  • Include keywords naturally: e.g., “Austin”, “Italian”
  • Attach a high-quality photo: bright and in focus
  • Always set a CTA: drive the next action

⚠️ Things to watch out for

  • Don’t put phone numbers or URLs in the body (use the CTA button)
  • Avoid overly promotional language
  • Don’t use images you don’t have rights to
  • Avoid exaggerated or misleading claims

4. Industry-specific examples

Restaurant example

📸 New menu item

🍝 [New menu item] Our chef’s new “Crab Tomato Cream Pasta” is here! Rich cream and fresh crab come together for a perfectly balanced dish. 📍 3 minutes from Downtown Austin ⏰ Lunch 11:30–14:00 / Dinner 17:00–22:00 Book by phone or online 🙌

CTA button: “Book”

Hair salon example

💇 Seasonal promotion

🌸 Spring hair color campaign is live! Ready for a brighter look as the weather warms up? ✨ Limited-time offer ✨ Color + Cut + Treatment Regular $150 → $120 Period: Mar 1–31 Meet the new you for the new season 💐 Bookings are open!

CTA button: “Book”

Clinic example

🏥 Notice

[Flu vaccination appointments] We’re now accepting bookings for flu vaccinations. 💉 Fee: $35 📅 Period: Oct 1–end of Dec ⏰ Booking hours: 9:00–17:00 Please call to make an appointment. Contact us anytime if you have questions.

CTA button: “Call”

Massage / bodywork example

💆 Staff introduction

[Meet our staff] Alex Johnson “I focus on treatments tailored to each individual.” 🎓 Certifications: • Licensed Massage Therapist (LMT) • Aromatherapy certification 💪 Specialties: Shoulder tension, lower back pain, relaxation Feel free to request Alex when you book 😊

CTA button: “Book”

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5. Recommended posting frequency

Suggested cadence

Level Frequency Outcome
Minimum Once a week Stay “active”
Standard 2–3× / week More consistent visibility
Aggressive Daily Maximum exposure

📅 Content ideas

  • Mon: this week’s recommendation
  • Wed: customer story or case study
  • Fri: weekend availability
  • Seasonal: seasonal menus or campaigns
  • Events: anniversaries, holidays, and more

6. How posts can support local SEO (MEO)

GBP posts can have an indirect impact on local rankings.

Why posting helps

  • Improves relevance: posts can reinforce what you offer
  • Activity signals: steady updates show your business is active
  • Higher engagement: posts can increase clicks and actions
  • More profile attention: users spend more time viewing your profile

🔑 Tip: include keywords naturally

If you’re targeting “Austin Italian restaurant,” include “Austin” and “Italian” in a natural way.

Example: “Enjoy authentic Italian cuisine in Downtown Austin.”

Summary

GBP posts are a free and powerful marketing tool.

  • ✅ Post at least once per week
  • ✅ Always include a photo and a CTA button
  • ✅ Hook readers in the first line
  • ✅ Include keywords naturally
  • ✅ Pick the right post type for your goal

Start posting consistently today—small updates add up.

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Centralize rank tracking, post management, and review responses with MEO Manager.

Join the waitlist